Why you need a website

If you own a small business or you’re thinking of starting one, you may be wondering if you need a website.

The answer is, Yes.

Even if you never intend to sell your product or service online, your business will benefit from having a website.

Establish credibility

Consumers need to see to believe. If you own a restaurant, people want to know it’s safe, clean and friendly looking. If you’re a plumber, people want to see your photo and read a testimonial before they trust you in their home.

If you don’t have a website, they aren’t going to call and ask these questions. A large number of potential customers will make their own assumptions without giving you a chance to show them otherwise.

Stay competitive

If your competition doesn’t have a website, now’s the time to jump ahead of them. If they do have a site, it’s time to give them a run for their money. Whichever the case, a standout website can establish you as the top dog in your area and industry.

Even if you don’t have any competitors, it doesn’t mean you won’t someday. It’s better to be prepared, then to play catch-up later.

Increase revenue and growth

Websites attract new and different types of customers that you might be missing out on. Since a website establishes your credibility, people are less reluctant to make a purchase, and may even spend more than they would have otherwise.

Build equity

A website is an asset. If you ever decide to sell your business, an established site (ranks well, attracts visitors and generates business) can be a huge factor in the sale and final payout.